While the apps are free to download and explore, advancing through a story requires spending in-game currency – coins, tickets, gems, keys – that costs real dollars. The largest interactive narrative apps can pull in up to $9m in revenue in a single month, and besides in-app ad deals, the biggest source of that revenue is in-game purchases. These games have a compelling financial reason to respect these fandoms: there’s a lot of money to be made from them. Besides sharing fanfic, fanart, recaps and theories, fandoms on Reddit, Tumblr, Discord and in-app forums passionately debate the sexual, gender and racial dynamics between characters and within storylines. The biggest titles, like Choices and Chapters, attract tens of millions of downloads, and have spawned sprawling and dedicated fan communities (the largest Choices subreddit, r/Choices, has nearly 40,000 active users). Much of this progress has been driven by the players rather than the industry. On a scale of one to ten, this mobile game ad gets about a four /49DyVLeCe7- Alex McKinnon December 8, 2021
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